Writing content for great search engine rankings is totally different from most other types of content writing.
Many content-writers are trained to introduce interesting themes into their copy, making the text more entertaining to read.
However, when writing content that is to rank well on Google, interesting comparisons and humorous references may dilute the relevance of the article, keeping ‘on subject’ is very important if you want your content to rank well.
10 Quick Tips for SEO Copywriting
- The main title at the top needs to contain the main target keyword (or a slight variation of it). If there are several keywords being targeted on the same page, choose the shortest one or the highest search volume one (which is often the same thing).
- Try to include all keywords being targeted on the page within a heading or a sub heading.
- Try to ensure the paragraphs below each sub heading relate closely to the sub heading
- Try to ensure that the Main heading and subheadings somewhat relate to each other. For example if a main heading says ‘Why choose [company name], then the following sub-headings should give reasons why.
- Normally it works best to start the very first paragraph talking about the main keyword/s, try to get straight to the point within the first sentence if you can, interesting elaborations can follow later.
- DO introduce closely related subjects, as you progress down the page, once the main core-focus subject has been covered off in the first paragraph or 2.
- AVOID introducing non-related subjects, or subjects that are quite far removed from the main focus of the page. For example, it usually doesn’t help to say ‘we also offer…’ and then list a whole load of other products or services offered by your client. Whereas saying ‘we have a helpful blog post on [link to related content matter] does help.
- If linking out to other websites, use anchor text relating to that company, rather than keywords we’re targeting, otherwise you’ll be sending ranking authority over to the other company, rather than keeping it on the website.
- If linking to related product pages or blog posts, use anchor text related to whatever that page or post is supposed to rank for.
- External links to other sites need to open in a new tab. Internal links normally open in the same window.