You are currently viewing A (Really Simple) Guide To Keyword Mapping

What is Keyword Mapping?

Once you have identified what popular search terms you want to rank for using keyword research, the next step is to map (match) the keywords to appropriate pages on your website (i.e. landing pages), and this process is often referred to as keyword mapping.

There are plenty of guides and templates out there for this, but none of them seemed very straightforward, so I thought to write a guide on how we do it here at UClimb for our own clients – our method is both simple and effective.

How to Map Keywords to Landing Pages

  1. Put your chosen keywords into an online tool that tells you what page currently ranks the highest for that keyword.  Example tools you could use include Moz, Ahrefs, Rank Tracker, and Ubersuggest.  If you only have a few keywords to check, a free tool may suffice, however, for large numbers of keywords you may have to subscribe.  Out of the options mentioned, Rank Tracker (from SEO PowerSuite) allows you to track unlimited numbers of keywords even on the free version, however, you have to go for their Professional (paid) version or higher if you want the convenience of copying and pasting the rank positions onto a spreadsheet afterwards.
  1. For any keywords that don’t currently show up as ranking at all using a tool like the ones listed in step 1 above, use the “site: “ prefix method to see which page on your site Google thinks is most relevant for that keyword.  This simply involves prefixing your website domain with the site: followed by a space, then put your domain, and then after that, again separated by spaces, put the keyword you are checking.  Putting “site: https://www.yourexampledomain.com “ in front of a Google search shows you all of the pages on your website only, that Google regards as relevant for the keyword you have searched.
  1. Now create a simple 3-column spreadsheet showing the keywords in one column, the most relevant URL for that keyword in another column, and the current Google rank in the 3rd column.  If you can’t find a relevant page to match the target keyword, even after trying the site: prefix method outlined in step 2 above, simply put ‘new content needed’ against that keyword, and mark the Google rank as n/a or ‘Not found’.  You may want to add an optional 4th column at the end called ‘Notes’ where you can record your thoughts as you analyse each keyword in detail.
  1. Then sort the spreadsheet by URL, to check which URLs have several keywords that all would be best optimised on one page.  Where several keywords can be optimised on the same page, this can effectively be regarded as a keyword group or cluster, and if you make sure the target landing page has content related to all of these related keywords, it ought to rank better for all of them, as Google should understand that the keywords are related topics and should therefore reward you for covering the overall topic comprehensively.
  1. For any keywords marked as ‘new content needed’, try to also group these keywords into topics or clusters if possible, and start to write suggested page titles for the new landing pages needed, with 1 landing page per cluster of related keywords.  The few landing pages the better, try to consolidate content where relevant, however, if keywords are quite different, they will need separate landing pages in order to rank well, so come up with as many as are needed.
  1. You now have a shortlist of pages to optimise and know which keywords to optimise on each page.  And for any keywords that don’t have a relevant existing page or blog post that they can be optimised on, you now have the basics of a keyword-focused initial content creation plan that will help these keywords rank too.
  1. Note:  If you identified a currently ranking page in Step 1 but the rank is low (e.g. not on the 1st page of Google), then adjustments to the content on that page are likely to be needed, or you may want to consider creating a brand new page for that keyword, instead of trying to modify the existing page that ranks.  If so, you may also want to also mark these low-ranking keywords as ‘new content needed as outlined in Step 3 above.  To decide whether or not you should modify a page or create a new page, ask yourself “would modifying this page to match the search intent of the keyword in question make sense, or does this page serve a different purpose and therefore shouldn’t be modified in that way”.
A (Really Simple) Guide To Keyword Mapping 1

A Worked Example

Let’s say you’re an SEO and website design agency based in London.

Your keywords may be:

  • SEO London
  • Website Design London
  • SEO Agency London
  • SEO Services London
  • Website Agency London
  • Google Analytics Setup
  • Etc

After running an online tool on the above keywords, and analysing everything following our 7-step keyword mapping process above, the results may be something like the below:

KeywordCurrently Ranking URLRank PositionNotes
SEO Londonwww.example.com 69Low ranking indicates a more specific page may be needed, e.g. www.example.com/london-seo-agency-services or similar.
Website Design Londonwww.example.com/website-design-services39Low ranking indicates tweaking the content may help, e.g. maybe you need to mention on the page that you serve London clients.
SEO Agency Londonwww.example.com 47This one would also be well served by the same new page as the first keyword, i.e. www.example.com/london-seo-agency-services
SEO Services Londonwww.example.com/all-services23The ‘All Services’ page is too general for this keyword, as the searcher has specifically searched ‘SEO Services’ not just ‘Services’.  Therefore the proposed new landing page www.example.com/london-seo-agency-services is a good place to optimise this keyword too.
Website Agency Londonwww.example.com 16Consider making content changes on www.example.com/website-design-services and you may find that you can rank on page 1 for this keyword.
Google Analytics SetupNot Foundn/aConsider making a brand new page covering your Google Analytics setup services.

Free Template Download

A (Really Simple) Guide To Keyword Mapping 2

Our Reviews

Rick Clark
Rick Clark
2022-01-27
Verified
We've used UClimb for several months now and found their services of great benefit to our company in the ever-evolving world of Google optimization. Daniel and his team will work with us and review our progress to support monthly SEO activities and any additional campaigns. Would recommend you contact them for a chat!
Annie
Annie
2022-01-27
Verified
Daniel and the team at UClimb have excellent knowledge and experience in SEO, CRO, content and many other aspects of digital marketing. They keep on top of latest google changes and respond accordingly giving us peace of mind. They always do the best for the client, explaining in simple terms what's happening and what we can do to improve and get the best results. Very trustworthy and enjoyable to work with. Highly recommended.
Rob Smith
Rob Smith
2020-09-30
Verified
Daniel and his team at UClimb are knowledgeable and great at what they do, as well as having the ability to convert the world of techie digital stuff into layman's terms. They've been a great partner to work with and we look forward to collaborating further with them.
Paul Fellows
Paul Fellows
2020-09-17
Verified
We have had a great experience with UClimb compared to a number of bad experiences with other companies. UClimb produce RESULTS!!! We are in the process of creating a corporate website and Daniel and his team are doing an amazing job of it. Communication is one of the most important things in a project like this and we are very happy with the regular meetings and updates. UClimb can be TRUSTED!!!
Rick Davies
Rick Davies
2020-02-18
Verified
Daniel at One SEO (now UClimb) has a very good grasp of SEO and Website Optimisation. He keeps up to date and is knowledgeable on the latest Google changes and algorithms and tracks the results closely to respond quickly to any changes. He also uses a clear reporting system / live dashboard so results are visible and can be proved. Would recommend.
Envoprint
Envoprint
2019-11-19
Verified
Daniel has been working with Envoprint for a while now, helping to significantly increase our Google rankings to ensure a high flow of enquiries though our website. He has worked closely with staff to ensure that our needs are covered, and we would all very much recommend him for your SEO and CRO requirements!
Paul Conway
Paul Conway
2019-10-17
Verified
Great to work with, explains what and why he is doing certain things, has been happy to accommodate ongoing changes and directions and has provided solutions within budget. Currently working with One SEO for both SEO and PPC campaigns, have already referred on to friends and would strongly recommend to other start-ups and SMEs.
Stephen Smith
Stephen Smith
2019-09-30
Verified
For SEO and CRO solutions I recommend Daniel of One SEO 100% - I've been working with Daniel for a few weeks, we discussed a sensible package with a balanced level of spend and already I am getting enquiries though the website. Thanks Daniel.
Isobelle Cocker
Isobelle Cocker
2019-04-24
Verified
Daniel at One SEO is extremely knowledgable about all things SEO and online marketing. Daniel has worked closely with our team to ensure he understands the business in order to provide the best results. He has not only worked to increase our company's online rankings but also worked collaboratively alongside our marketing team, outlining each stage of the process. Daniel is extremely details orientated and will not leave any stoned unturned to ensure that he delivers a comprehensive service to his clients. I would highly recommend One SEO to anyone looking for SEO support.

Contact Us

Contact Us on Algorithm Blog
Call?
Services Required *